Clean Energy Week 2022
The biggest annual clean energy campaign in Cambodia engaging various partners and hundreds of thousands of audience.
Since 2018, EnergyLab Cambodia has been leading the charge in promoting clean energy in the country through their annual "Clean Energy Week" campaign. So, what exactly is Clean Energy Week? Well, let me tell you - it's an entire week of epic celebrations across the kingdom, dedicated to advancing the cause of clean energy. Back in 2022, I had the privilege of serving as the Communications Lead for the campaign. Working behind the scenes, I led the team to brainstorm, strategize, plan, execute and track our collective efforts in maximizing the campaign's visibility and outreach. The outcome is Clean Energy Week 2022, as seen on The Phnom Penh Post, AMS Economy, Cambodia Investment Review, Khmernas, UNDP Cambodia and more, was a resounding success, with 22 events taking place virtually and in-person across Phnom Penh and more than 60 partners and hundreds of thousands of audience coming together to echo the message: "Clean energy will secure a stronger economy for Cambodia." And now...drumroll please, on the digital side, Clean Energy Week 2022 generated a whopping 800K+ reach, 1.3 million impressions, and 100K+ engagements (tripled the results from the previous year).
